Launching March 2026

High CPMs demand high clarity. Know exactly which LinkedIn campaigns are worth the spend.

Track lead gen form performance, optimize cost per lead against targets, and get B2B audience quality insights. Connect your account. Get diagnostics in under 5 minutes.

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LinkedIn Ads optimization should not require a data analyst on speed dial

LinkedIn CPMs run 5-10x higher than other platforms. When you are paying $30-50+ per thousand impressions to reach decision makers, every underperforming campaign burns through budget fast. The question is: how quickly can you identify which campaigns to pause and which to scale?

LinkedIn Campaign Manager gives you data. LinkedIn Ads Performance Manager gives you answers. Know exactly which lead gen forms are converting, which audiences deliver quality leads, and which campaigns are bleeding spend. No hours of manual data crunching required.

B2B-specific diagnostics that tell you exactly what to do

LinkedIn Ads Performance Manager analyzes your account and surfaces the optimization opportunities that actually matter for B2B lead generation. Not generic recommendations. Specific insights on lead gen form performance, audience quality, and cost per lead trends.

Get alerts when cost per lead exceeds your target. See which audiences deliver leads that convert to pipeline. Understand form completion rates by campaign. You decide what to optimize. We tell you where to look first.

How LinkedIn Ads Performance Manager works

We do not aim to replace the performance marketer. Our solution gives you 100% control of what you implement and what not.

Connect LinkedIn → Track lead gen forms → Optimize cost per lead

1

Connect your LinkedIn Ads account

Link your LinkedIn Campaign Manager in minutes. LinkedIn Ads Performance Manager pulls campaign data, lead gen form metrics, and audience performance automatically.

2

Set your CPL targets

Define acceptable cost-per-lead for each campaign. LinkedIn Ads Performance Manager compares actual CPL to your targets and alerts you when campaigns drift above threshold.

3

Review diagnostics daily

Open LinkedIn Ads Performance Manager each morning. Check which campaigns need attention. Act on recommendations. Protect your high-CPM spend in minutes, not hours.

LinkedIn Ads optimization features

Everything you need to optimize LinkedIn Ads performance.

Lead gen form tracking

Track form submissions, completion rates, and cost per lead by form. Know which lead gen forms convert and which need optimization. See form performance trends over time.

Cost per lead optimization alerts

Set target CPL for each campaign. Get visual alerts when actual CPL exceeds your threshold. Know immediately which campaigns need budget adjustments or pausing.

B2B audience quality scoring

Not all leads are equal. Track which audience segments deliver leads that match your ICP. See engagement rates, lead quality indicators, and audience performance comparisons.

High-CPM spend protection

When CPMs run $30-50+, wasted spend adds up fast. Get alerts when campaigns stop generating leads, exceed budget pacing, or show declining engagement.

Track lead gen form performance. Know what converts.

LinkedIn Lead Gen Forms are where B2B conversions happen. But Campaign Manager makes it hard to quickly see which forms perform and which waste spend.

  • Form submission tracking by campaign and creative
  • Form completion rate analysis (opens vs. submissions)
  • Cost per lead by form with trend indicators

Lead Gen Form Performance

Last 30 days

Demo Request Form CPL on target
Opens
342
Leads
89
Conv Rate
26.0%
Cost/Lead
$78.50
Whitepaper Download CPL warning
Opens
528
Leads
67
Conv Rate
12.7%
Cost/Lead
$112.30
Newsletter Signup Over CPL target
Opens
892
Leads
41
Conv Rate
4.6%
Cost/Lead
$198.40

Cost Per Lead Tracking

Campaign CPL vs. targets

SaaS Decision Makers $22 under target
Target: $100
Actual: $78
IT Directors - Enterprise $15 over target
Target: $120
Actual: $135
Marketing Managers - SMB $68 over target
Target: $80
Actual: $148

Set CPL targets. Get alerts when campaigns drift.

Define what good looks like for each campaign. LinkedIn Ads Performance Manager compares actual cost per lead to your targets and shows you exactly which campaigns are over, under, or on target.

  • Visual CPL status for every campaign (green = on target, yellow = warning, red = action needed)
  • Email alerts when campaigns exceed CPL threshold
  • Historical CPL trends to spot performance changes early

Campaign pacing vs budget. Know where you stand.

With LinkedIn's high CPMs, budget can disappear quickly. LinkedIn Ads Performance Manager monitors your campaign pacing so you know if you are on track, underspending, or heading for budget exhaustion.

  • Daily and monthly spend pacing visualization
  • Alerts when campaigns pace ahead or behind schedule
  • End-of-month spend projections by campaign

Campaign Pacing

January 2026 - Day 18 of 31

SaaS Decision Makers On pace
Budget
$5,000
Spent
$2,840
Projected
$4,890
IT Directors Campaign Underpacing
Budget
$8,000
Spent
$2,100
Projected
$3,620
Brand Awareness Overpacing
Budget
$3,000
Spent
$2,450
Projected
$4,220

Why not just use LinkedIn Campaign Manager?

LinkedIn Campaign Manager shows you everything. Campaign tables, audience reports, creative performance, demographic breakdowns. It is comprehensive. It is overwhelming. And it takes too long to find what matters.

LinkedIn Ads Performance Manager does the analysis for you. It pulls data from your LinkedIn Ads account, runs B2B-specific diagnostics, and surfaces only the actions that will improve lead generation. You still make the decisions. You just make them faster.

Feature Campaign Manager Performance Manager
Daily performance check in < 2 min
CPL tracking with custom targets
Lead gen form performance at a glance
Automated alerts when CPL exceeds target
Cross-account monitoring
B2B audience quality insights Basic
Campaign creation and setup
Audience building and targeting

Use Campaign Manager to build campaigns. Use Performance Manager to monitor them daily.

Who uses LinkedIn Ads Performance Manager

Built for B2B marketers who run LinkedIn Ads and need to justify every dollar of spend.

B2B demand gen marketers

Running LinkedIn campaigns to generate MQLs? Track cost per lead by audience segment, monitor lead gen form performance, and prove ROI to leadership with clear data.

SaaS growth marketers

LinkedIn is expensive but essential for reaching decision makers. LinkedIn Ads Performance Manager helps you catch underperforming campaigns fast before budget burns.

Agency account managers

Managing LinkedIn Ads for multiple B2B clients? Get a quick overview of all accounts so you can spot issues before clients ask questions about their lead flow.

Founder working on marketingOS

Built by a working performance marketer

marketingOS is a modular platform designed to help performance marketers regain focus and restore control. LinkedIn Ads Performance Manager is one of several specialized apps currently in development.

Built by Maxim Baeten, a performance marketer with over a decade of hands-on experience, marketingOS is developed and tested based on real client work with active campaigns, real budgets, and clear targets.

Launching March 2026. Each app can be purchased individually or as part of the full platform. More specialized apps are being added regularly, each solving a specific operational problem marketers face daily.

50% Off Forever

Simple pricing for LinkedIn Ads optimization

One app. One price. All features included.

Everything included

Lead gen form tracking
CPL tracking with targets
B2B audience quality scoring
Campaign pacing alerts
High-CPM spend protection
All future updates
14-day free trial
$11.99 $5.99 /mo
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Stop guessing. Start optimizing with B2B-specific data.

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