1
Connect your Meta account
Link your Meta Business account in minutes. We pull data from all your Facebook and Instagram ad campaigns, ad sets, and ads automatically.
Launching March 2026
Know exactly which Meta campaigns to scale and which to pause
Get ad set-level diagnostics, creative fatigue scoring, and audience overlap detection. Stop guessing which Facebook and Instagram campaigns need attention.
Be the first to know when we launch. Try free for 14 days, then get access to 50% off forever pricing.
647 marketers already signed up
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Meta Ads Manager shows you data. It does not tell you what to do with it.
You open Ads Manager every morning. Dozens of campaigns, hundreds of ad sets, thousands of metrics. CPM is up on some, CTR is down on others, frequency is climbing across the board. But what does it mean? What should you actually do?
Meta gives you all the data. The problem is turning that data into action. Which ad sets should you scale? Which creatives are fatigued? Which audiences are you competing against yourself for? These questions take hours to answer manually. Most marketers don't have hours.
Ad set diagnostics that tell you exactly what to do
Meta Ads Performance Manager analyzes your account at the ad set level and surfaces specific, actionable diagnostics. Not vague insights. Clear recommendations with the numbers to back them up.
Scale this ad set (low CPA, high ROAS, room to grow). Pause this one (rising CPA, declining conversions). Refresh this creative (frequency at 4.2, CTR down 35%). Consolidate these audiences (62% overlap, driving up costs).
You still make the decisions. We just make sure you have the information you need to make them quickly and confidently.
How Meta Ads Performance Manager works
Connect. Diagnose. Optimize. Your systematic workflow for Meta Ads.
2
Get ad set diagnostics
We analyze every ad set across 12+ dimensions: CPA trends, ROAS performance, creative fatigue, audience overlap, delivery issues, and more. You get specific recommendations for each.
3
Know what to optimize
Open Meta Ads Performance Manager each morning. See which ad sets to scale, which to pause, and which creatives need refreshing. Act in minutes, not hours.
12+ diagnostics per ad set. Every one actionable.
Meta Ads Performance Manager runs diagnostics at the ad set level, where the real optimization opportunities live. Not high-level campaign metrics. Specific, actionable insights.
- Scalable ad sets (low CPA, high ROAS, delivery headroom)
- Underperforming ad sets (rising CPA, declining conversions)
- Budget-constrained winners (hitting daily cap too early)
- Learning phase issues (insufficient conversions for optimization)
- Placement performance gaps (Stories vs Feed vs Reels)
Ad Set Diagnostics
Prospecting Campaign - Last 7 days
Broad Interest - 25-44
Scale +40%
CPA
$18.40
ROAS
3.8x
Conv
124
Budget Used
68%
Lookalike - Purchasers 1%
CPA rising
CPA
$32.10
ROAS
2.1x
Conv
67
Trend
+24%
Interest - Fitness
Consider pausing
CPA
$58.90
ROAS
0.9x
Conv
12
Spend
$706
Creative Health Monitor
Ads showing signs of fatigue
Summer Sale - Video 1
Refresh now
Frequency
4.8
CTR trend
-42%
Health
23/100
Product Carousel - A
Plan refresh
Frequency
3.2
CTR trend
-18%
Health
52/100
UGC Testimonial - New
Healthy
Frequency
1.4
CTR trend
+12%
Health
89/100
Know exactly when to refresh your creatives
Creative fatigue kills Meta Ads performance. Frequency climbs, CTR drops, CPM rises. But the data is scattered across multiple views in Ads Manager. By the time you notice, you have already wasted budget.
Meta Ads Performance Manager tracks creative health continuously. We combine frequency, CTR trends, and CPM changes into a single health score. When an ad starts fatiguing, you know before it becomes expensive.
- Creative health score (0-100) for every active ad
- Frequency and CTR trend monitoring
- Refresh alerts before performance tanks
Stop competing against yourself
When your ad sets target overlapping audiences, you bid against yourself. CPMs rise. Efficiency drops. Budget burns faster than it should. Meta's built-in overlap tool is buried and tedious to use.
Meta Ads Performance Manager automatically detects audience overlap across your active ad sets. We show you exactly which audiences overlap, by how much, and the estimated cost impact so you can consolidate or exclude.
- Automatic overlap detection across all active ad sets
- Overlap percentage and estimated cost impact
- Recommendations to consolidate or exclude
Audience Overlap Detected
3 ad set pairs with significant overlap
Lookalike Purchasers 1%
vs Lookalike ATC 1%
Est. wasted spend: $340/week
Consolidate audiences
Interest - Fitness
vs Interest - Health & Wellness
Est. wasted spend: $180/week
Add exclusions
Retargeting - Viewers
vs Retargeting - Engagers
Est. wasted spend: $45/week
Monitor
Performance Anomalies
Unusual patterns detected in last 24 hours
Conversion volume dropped 67%
Prospecting - Broad (last 24h vs previous 7-day avg)
Check: pixel, landing page, or budget exhaustion
CPM spiked 45% above normal
Retargeting - Cart Abandoners
Possible: auction competition or audience saturation
ROAS increased 89% (positive)
Lookalike - High Value Customers
Consider: increasing budget to capture opportunity
Catch performance anomalies in hours, not days
Performance changes happen fast. A pixel breaks. CPMs spike. Conversions drop. The longer it takes to notice, the more money you lose. Checking Ads Manager manually means anomalies can hide for days.
Meta Ads Performance Manager monitors your campaigns continuously and alerts you when something unusual happens. Conversion volume down 50%? We tell you within hours. CPM spiked overnight? You know by morning.
- Conversion volume anomaly detection
- Cost metric spikes (CPM, CPC, CPA)
- Positive anomalies too (scaling opportunities)
Meta Ads Performance Manager vs Meta Ads Manager
Meta Ads Manager is for campaign creation. Meta Ads Performance Manager is for daily optimization.
| Capability | Meta Ads Manager | Meta Ads Performance Manager |
|---|---|---|
| Campaign creation | ||
| Audience building | ||
| Ad set-level diagnostics | ||
| Creative fatigue detection | ||
| Audience overlap alerts | Manual tool | |
| Performance anomaly alerts | Rules-based | |
| Actionable recommendations | Generic | Specific per ad set |
| Daily check-in time | 20-30 min | 2-5 min |
Who uses Meta Ads Performance Manager
Built for performance marketers who run Facebook and Instagram ads daily.
E-commerce marketers
Running prospecting and retargeting across Facebook and Instagram? Know exactly which ad sets to scale for maximum ROAS without manual analysis. Find scaling opportunities in minutes, not hours.
Lead generation specialists
Running lead campaigns on Meta? Get cost-per-lead diagnostics at the ad set level and know when creative fatigue is pushing CPL up. Catch declining performance before it drains your budget.
Agency account managers
Managing Meta campaigns for multiple clients? Get diagnostics across all accounts so you can spot issues before clients ask questions. Review all accounts in under 10 minutes with audience overlap detection.
Built by a working performance marketer
marketingOS is a modular platform designed to help performance marketers regain focus and restore control. Meta Ads Performance Manager is one of several specialized apps currently in development.
Built by Maxim Baeten, a performance marketer with over a decade of hands-on experience, marketingOS is developed and tested based on real client work with active campaigns, real budgets, and clear targets.
Launching March 2026. Each app can be purchased individually or as part of the full platform. More specialized apps are being added regularly, each solving a specific operational problem marketers face daily.
50% Off Forever
Simple pricing for Meta Ads optimization
One app. One price. All features included.
Everything included
Ad set-level diagnostics
Creative fatigue detection
Audience overlap alerts
Performance anomaly detection
CPA and ROAS tracking
Facebook & Instagram unified
14-day free trial
All future updates
$11.99
$5.99
/mo
Save 50%
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647 marketers already signed up
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Frequently asked questions
What is Facebook ads management software?
Facebook ads management software helps marketers monitor and optimize their Meta advertising campaigns across Facebook and Instagram. Meta Ads Performance Manager provides ad set-level diagnostics, creative fatigue detection, and audience overlap alerts so you know exactly which campaigns to scale and which to pause.
How is this different from Meta Ads Manager?
Meta Ads Manager shows you data. Meta Ads Performance Manager tells you what to do with it. We analyze your ad sets and surface specific diagnostics: which ad sets to scale, which creatives are fatigued, which audiences are competing with each other. You get actionable recommendations, not just metrics.
What is creative fatigue detection?
Creative fatigue detection monitors your ad performance over time and alerts you when ads are losing effectiveness. We track metrics like declining CTR, rising CPM, and frequency to give you a creative health score. When an ad starts fatiguing, you know it is time to refresh.
What is audience overlap detection?
Audience overlap detection identifies when your ad sets are targeting the same people, causing you to bid against yourself. This drives up costs and wastes budget. We show you which audiences overlap and by how much so you can consolidate or exclude.
Does this work with both Facebook and Instagram ads?
Yes. Meta Ads Performance Manager connects to your Meta Business account and analyzes all your Facebook and Instagram ad campaigns. You get diagnostics and recommendations across both platforms in one unified view.
Stop guessing. Start optimizing with data.
Get on the waitlist today. Know exactly which Meta campaigns to scale and which to pause.
No credit card required. Cancel anytime.