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Connect your Google Ads account
Link your Google Ads account in minutes. We pull campaign data, conversion tracking, quality scores, search terms, and performance metrics automatically.
Google Ads Performance Manager
Know exactly what to do with each Google Ads campaign
Get 15+ diagnostics per campaign, track CPA against your targets, and receive expert-level recommendations. Stop guessing. Start optimizing with data.
15+ diagnostics per campaign
|14-day free trial
Google Ads gives you data. Not answers.
You log into Google Ads. You see tables of campaigns, ad groups, keywords. Metrics everywhere. But the question you actually need answered - "What should I do next?" - requires hours of analysis, spreadsheet exports, and manual calculations.
Google Ads Recommendations? Generic suggestions optimized for Google's goals (often: spend more). Your actual targets? Your CPA thresholds? Your budget constraints? Not part of the equation.
Google Ads Performance Manager does the analysis for you. It pulls your data, runs 15+ diagnostics per campaign, and surfaces exactly what needs attention. Not generic advice. Specific recommendations based on your account, your targets, your goals.
Connect. Diagnose. Act.
Three steps to know exactly what to do with your Google Ads account
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Get 15+ diagnostics per campaign
Every campaign gets analyzed for scalability, waste, quality issues, and opportunities. See exactly which ad groups to scale, which keywords to pause, which search terms to negative.
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Act on expert-level recommendations
Get specific recommendations with data to back them up: "Pause keyword X - spent 450 EUR with 0 conversions." You decide what to implement. We show you what matters.
15+ diagnostics per campaign. Every one actionable.
Google Ads Performance Manager analyzes your account and creates diagnostic tables showing exactly where to focus. Not generic insights. Specific recommendations with numbers.
- Scalable ad groups - Low CPA, high conversion rate, low impression share
- Expensive campaigns - High CPA, low conversion rate, budget drain
- Low Quality Score keywords - QS below 5, inflating your CPC
- Wasted search terms - High spend, zero conversions
- Device performance gaps - Mobile vs desktop vs tablet
- Geographic winners and losers - CPA by location
Scalable Ad Groups
4 found
Brand Terms - Exact
Scale +50%
CPA:
8.20 EUR
Conv:
12.4%
IS:
42%
Expensive Campaigns
2 found
Generic Keywords
Review budget
CPA:
54.80 EUR
Conv:
1.2%
Spend:
2,450 EUR
Low Quality Score
8 keywords
8 keywords with QS below 5, costing you 23% more per click
CPA Target Tracking
Last 30 days
Brand Campaign
On target
Actual CPA
10.50 EUR
Target: 15.00 EUR
Performance Max
Warning
Actual CPA
28.40 EUR
Target: 30.00 EUR
Generic Keywords
Over target
Actual CPA
34.20 EUR
Target: 20.00 EUR (+71%)
1 campaign over CPA target - email alert sent
Track CPA against your targets. Get alerts when campaigns drift.
Set a target CPA for each campaign. Google Ads Performance Manager compares actual performance to your target daily and shows exactly which campaigns are over, under, or on target.
- Visual CPA status - Green = on target, yellow = warning, red = over
- Email alerts - Get notified when campaigns exceed CPA threshold
- Historical trends - Spot performance changes before they compound
Account health at a glance. Know what changed.
Google Ads Performance Manager monitors your account for configuration issues and tracks changes that impact performance. Conversion tracking broken? Budget changes? Bidding strategy updates? You'll know about it.
- Conversion tracking validation (missing tags, broken tracking)
- Change history tracking (who changed what, when)
- Budget pacing issues (campaigns hitting daily limits early)
Account Health Score
Updated 2h ago
78
Good
3 campaigns near daily budget limit
Conversion tracking active (3 tags)
12 changes in last 7 days
Wasted Spend Detected
Last 30 days
847 EUR
spent on search terms with 0 conversions
"free marketing software"
89 clicks | 0 conversions
"marketing jobs"
67 clicks | 0 conversions
"what is marketing"
54 clicks | 0 conversions
Recommendation: Add these as negative keywords
Find wasted spend before it compounds
Every Google Ads account has search terms eating budget without converting. The problem? Finding them requires exporting data, sorting spreadsheets, and manual analysis.
Google Ads Performance Manager surfaces wasted spend automatically. See exactly which search terms spent money with zero conversions. Add them as negatives in minutes, not hours.
- Search terms with high spend and zero conversions
- Negative keyword recommendations with data backing
- Monthly wasted spend tracking to show progress
Google Ads Performance Manager vs Google Ads UI
The Google Ads interface shows you data. Google Ads Performance Manager shows you what to do.
Google Ads UI
- Data tables with no prioritization
- Manual CPA calculations required
- Generic recommendations (Google's goals)
- Hours of analysis to find opportunities
- No account health monitoring
- Export to spreadsheets for analysis
Google Ads Performance Manager
- 15+ diagnostics per campaign, prioritized
- CPA tracking against YOUR targets
- Expert-level recommendations with data
- Daily check-ins in minutes, not hours
- Account health score with alerts
- Wasted spend detection built-in
Who uses Google Ads Performance Manager
Built for performance marketers who manage Google Ads campaigns daily
In-house PPC managers
Managing Google Ads for your company? Get 15+ diagnostics daily without hours of analysis. Show leadership exactly where budget is going and what optimizations you made.
Agency account managers
Running Google Ads for multiple clients? Spot optimization opportunities across accounts without manual analysis. Show clients specific actions taken and results achieved.
Performance marketing consultants
Advising clients on Google Ads strategy? Get the diagnostic data you need to back recommendations with evidence. Show exactly why you recommend specific optimizations.
Frequently asked questions
What diagnostics does Google Ads Performance Manager provide?
Google Ads Performance Manager runs 15+ diagnostics per campaign including: scalable ad groups (low CPA, room to grow), expensive campaigns (high CPA, low conversion rate), low Quality Score keywords, wasted search terms, device performance gaps, geographic winners and losers, day-of-week patterns, hour-of-day performance, impression share opportunities, budget pacing issues, conversion tracking validation, bidding strategy alignment, ad copy performance, landing page issues, and competitor auction insights.
How is this different from Google Ads Recommendations?
Google Ads Recommendations are generic suggestions based on Google's goals (often to spend more). Google Ads Performance Manager analyzes your account against YOUR targets - your CPA goals, your ROAS thresholds, your budget constraints. Every recommendation is specific to your account data and business objectives, not generic best practices.
How does CPA target tracking work?
Set a target CPA for each campaign. Google Ads Performance Manager compares actual CPA to your target daily and shows a visual status: green (on target), yellow (warning - within 15%), red (over target). Get email alerts when campaigns exceed thresholds so you can act before problems compound.
Can I track multiple Google Ads accounts?
Yes. Connect multiple Google Ads accounts and see diagnostics across all of them in one dashboard. Perfect for agencies managing client accounts or in-house teams with multiple business units.
What expert-level recommendations does the tool provide?
Based on 12+ years of Google Ads experience, recommendations include specific actions like: "Pause keyword [X] - spent 450 EUR with 0 conversions", "Increase budget for ad group [Y] - CPA 40% below target with 28% impression share", "Add negative keyword [Z] - triggered 89 clicks with 0 conversions". Every recommendation comes with data to back it up.
Stop guessing. Start optimizing with data.
Get on the waitlist today. 15+ diagnostics per campaign. CPA tracking with alerts. Expert-level recommendations. Know exactly what to do with your Google Ads.
14-day free trial. No credit card required.