Automatic website monitoring catches pricing changes, feature updates, and positioning shifts. Each change scored by impact level.
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They drop their price. Launch a new feature. Reposition their messaging. By the time you hear about it, the damage is done. Your battlecards are outdated. Your sales team is blindsided. Your marketing feels a step behind.
A competitor cuts their enterprise tier by 20%. Prospects start asking for discounts you did not expect. You find out too late to respond.
New capabilities appear on competitor sites. Your sales team mentions them in deals but has no context. Product roadmap priorities suddenly feel wrong.
A competitor rewrites their homepage. New messaging targets your exact audience. You only notice when you lose a deal you expected to win.
Competitor Changelog monitors competitor websites automatically. When something changes, you know about it the same day. Each change comes with an impact score so you know what matters most.
Track pricing pages, feature pages, and homepage messaging. Daily checks catch changes the moment they happen.
Not all changes are equal. High, Medium, Low scoring tells you what requires immediate attention versus what is informational.
See the full history of competitor moves. Understand patterns over time. Reference past changes when planning strategy.
High-impact changes trigger immediate email alerts. You decide what warrants notification versus what shows up in your dashboard.
A systematic workflow for staying ahead of competitor moves.
Enter the URLs you want to track. Pricing pages, feature pages, homepage. Pick what matters for your intelligence.
Daily monitoring catches updates. When something changes, you see exactly what and when it happened.
Each change is scored High, Medium, or Low. Focus your attention on what actually requires action.
Update battlecards, adjust positioning, brief sales. Respond before the change impacts your pipeline.
Automatic monitoring, impact scoring, and actionable alerts
Know when competitors adjust pricing tiers, add new plans, or change their pricing model. See exactly what changed.
Monitor feature pages for new capabilities, removed features, and capability changes. Stay current on product evolution.
Catch messaging changes, new taglines, and repositioning moves. Understand how competitors are evolving their narrative.
High, Medium, Low scoring based on change type and significance. Know instantly what requires attention.
See the full history of competitor changes. Identify patterns, track velocity, and reference past moves.
Critical changes trigger immediate email notifications. Configure alert thresholds based on your needs.
Detailed change cards show you the specifics. Not just that something changed, but exactly what and how significant it is.
CompetitorA.com
Pricing page change
What changed:
Enterprise tier reduced from $499/mo to $399/mo
CompetitorB.io
Feature page added
What changed:
New page: "AI-Powered Analytics Dashboard" with automated insights and predictive reporting
CompetitorC.com
Homepage messaging
What changed:
Headline changed from "Scale Your Business" to "The Operating System for Growth Teams"
CompetitorA.com
About page update
What changed:
Added new team member to leadership page. Updated company size from "50+" to "75+ employees"
The timeline view shows you how competitors evolve over weeks and months. Spot patterns in pricing strategy. See how often they ship features. Understand the velocity of their positioning changes.
CompetitorA.com
Enterprise pricing reduced 20%
CompetitorB.io
New AI Analytics feature launched
CompetitorC.com
Homepage positioning updated
CompetitorA.com
Team page updated
Most teams track competitors manually. Occasional checks, bookmarked pages, maybe a spreadsheet. Important changes slip through.
| Capability | Manual Tracking | Competitor Changelog |
|---|---|---|
| Daily monitoring | Time-consuming, inconsistent | |
| Impact scoring | ||
| Change history | No record | |
| Email alerts | ||
| Pricing page tracking | Miss most changes | |
| Feature tracking | Miss most changes |
Keep battlecards current automatically. Know when competitors shift positioning or launch features that affect your messaging.
Walk into deals knowing exactly what prospects might compare you against. Never be blindsided by competitor pricing or features again.
Understand competitor evolution over time. Reference change history when planning roadmap priorities or go-to-market strategy.
marketingOS is a modular platform designed to help performance marketers regain focus and restore control. Competitor Changelog is one of several specialized apps currently in development.
Built by Maxim Baeten, a performance marketer with over a decade of hands-on experience, marketingOS is developed and tested based on real client work with active campaigns, real budgets, and clear targets.
Launching March 2026. Each app can be purchased individually or as part of the full platform. More specialized apps are being added regularly, each solving a specific operational problem marketers face daily.
One app. One price. All features included.
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A competitor monitoring tool automatically tracks changes on competitor websites and alerts you when something important shifts. This includes pricing changes, new feature announcements, positioning updates, and content modifications. Instead of manually checking competitor sites, you get notified when relevant changes happen.
The Competitor Changelog tracks pricing page changes, feature page updates, homepage messaging shifts, new product announcements, and content additions or removals. Each change is scored by impact level (High, Medium, Low) so you can focus on what matters most.
The Competitor Changelog checks your tracked competitor pages daily. When a change is detected, you receive a notification with details about what changed and an assessment of how significant the change is.
You can track multiple competitors and specify which pages matter most for each. Most users track 3-5 key competitors and monitor their pricing pages, feature pages, and homepage messaging.
Google Alerts only tracks when competitors are mentioned on other sites or publish new content. The Competitor Changelog tracks changes to their actual website pages, like pricing updates, feature changes, or positioning shifts. These are the changes that directly impact your competitive strategy.
Yes. The Competitor Changelog is designed for competitive intelligence. It helps you understand how competitors are evolving their offerings, messaging, and pricing over time. The change history gives you a clear timeline of competitor moves you can reference when planning your own strategy.
Get on the waitlist today. Know when competitors change direction before it impacts your market.
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