1
Set your budget
Connect your Google Ads, Meta, LinkedIn, TikTok, and Reddit accounts. Define your monthly budget for each platform or campaign group. Takes 5 minutes.
Budget Checker
Track ad spend across all platforms. Know you're on budget before it's too late.
No more copy/pasting into spreadsheets. Monitor budgets for Google Ads, Meta, LinkedIn, TikTok, and Reddit in one view. Get daily pacing alerts and catch overspend before it becomes a problem.
G
Google Ads
On track
$4,230 spent
$8,000 budget
M
Meta Ads
Pacing high
$3,890 spent
$5,000 budget
in
LinkedIn Ads
On track
$960 spent
$2,000 budget
T
TikTok Ads
Over budget
$1,780 spent
$1,500 budget
2 alerts
The hidden cost of manual ad spend tracking
Every day, performance marketers face the same challenge: keeping track of ad spend across multiple platforms.
The result? You either spend hours each week updating spreadsheets, or you get surprised at week-end when a campaign has overspent by 40%. Neither option is good for your results or your schedule.
Platform-native budget tools don't solve this. They only show you one channel at a time. They don't account for your total marketing budget or how you like to group spend into categories.
One view of all your ad spend
Budget Checker gives you a single view of your ad spend across all platforms. Define your monthly budgets, connect your ad accounts, and get a clear picture of where you stand every day.
No more logging into five platforms to copy/paste together your spend. No more spreadsheet formulas that break when someone adds a new campaign or channel. Just open Budget Checker, glance at your pacing, and know exactly where you stand.
How Budget Checker works
Set budget. Get daily pacing. Receive alerts before overspend.
2
Get daily pacing
Budget Checker syncs daily and calculates where you should be vs. where you are. Open it each morning to see green (on track), yellow (pacing high), or red (action needed).
3
Receive alerts
Get email alerts when spend is pacing high, when anomalies are detected, or when you're projected to overspend. Catch issues at day 10, not day 30.
Group campaigns by goal or client
Budget Groups let you track spend the way you actually work. Group campaigns by client, product line, funnel stage, or any custom rule. See each group's budget separately.
- Track brand vs. performance spend separately
- Group by client, product, or region
- Use contains, equals, or regex matching
Budget Groups
3 active groups
Brand Campaigns
On track
Contains: "brand", "awareness"
$5,760 spent
$12,000 budget
Performance - TOFU
Pacing high
Contains: "prospecting", "cold"
$12,960 spent
$18,000 budget
Client: Acme Corp
On track
Contains: "acme"
$4,335 spent
$8,500 budget
End-of-Month Forecast
January 2026 - Meta Ads
MTD Spend
$3,890
Monthly Budget
$5,000
Projected EOM
$6,420
Projected Overspend
+$1,420
+28% over budget
Budget exceeded in 8 days
At current pace, budget will be exhausted by Jan 23
Know where you'll end up, not just where you are
Budget Checker forecasts your end-of-month spend based on current pacing. Know on day 15 that you're headed for a 28% overspend, not on day 31 when it's too late.
- Projected end-of-month spend based on daily patterns
- Variance shown in dollars and percentage
- Days-until-overspend countdown when pacing high
Catch spend anomalies before they become problems
Sometimes campaigns spike unexpectedly. Budget Checker monitors for unusual spend patterns and alerts you when something looks off, comparing daily spend to your 30-day average.
- Detects spend spikes vs. 30-day average
- Configurable alert thresholds
- Email alerts when action is needed
Spend Anomaly Detected
Email alert - Jan 15, 2026
Google Ads spending 142% above average
Yesterday's spend
$1,240
30-day average
$512
Detected on Jan 15, 2026 at 9:00 AM
Recommended action
Check for campaign budget changes, new ad launches, or bidding strategy adjustments. Verify spend is intentional.
Ad spend tracking features
Everything you need to stay on budget.
Multi-platform view
Google, Meta, LinkedIn, TikTok, and Reddit in one dashboard. No more platform hopping.
Budget Groups
Group campaigns by client, goal, or custom rules. Track each group's budget separately.
End-of-month forecasting
Know where you'll end up based on current pacing. Catch overspend early.
Anomaly detection
Get alerts when spend spikes unexpectedly. Investigate before it becomes a problem.
Daily sync
Spend data syncs every morning. Start your day with accurate numbers.
Simple status indicators
Green, yellow, red. Know which budgets need attention at a glance.
Budget Checker vs. the alternatives
See how Budget Checker compares to spreadsheets and platform-native tools.
| Feature | Budget Checker | Spreadsheets | Platform Native |
|---|---|---|---|
| Multi-platform view | Manual setup | ||
| Automatic data sync | |||
| Budget Groups | Manual formulas | ||
| End-of-month forecasting | Manual calc | ||
| Anomaly detection | |||
| Email alerts | Limited | ||
| Setup time | 5 minutes | Hours | N/A |
| Maintenance | None | Weekly | None |
Who uses Budget Checker
Built for hands-on performance marketers who manage campaigns daily.
In-house marketers
Managing budgets for your company's ad accounts? Budget Checker helps you stay on top of spend without the weekly spreadsheet ritual. Replace Friday afternoon budget tracking with a 2-minute morning check.
Agency professionals
Tracking budgets for multiple clients? Budget Checker gives you visibility across accounts so you can catch issues before clients do. Stay ahead of overspend conversations with daily pacing alerts.
Freelancers
Running campaigns for several clients? Budget Checker helps you manage budgets efficiently without building custom tracking for each client. One dashboard for all your client budgets.
Frequently asked questions
What is an ad spend tracker?
An ad spend tracker is a tool that monitors your advertising budget across multiple platforms like Google Ads, Meta Ads, and LinkedIn Ads. It shows you how much you've spent versus your budget, calculates pacing, and alerts you when spending patterns indicate potential overspend or underspend.
Why do I need an ad spend tracker instead of checking each platform?
Checking each ad platform individually is time-consuming and error-prone. Platforms don't show your overall budget picture or how spend across channels affects your total marketing budget. Budget Checker gives you a unified view, saves time on daily checks, and catches budget issues before they become problems.
How does Budget Checker calculate budget pacing?
Budget Checker calculates pacing by comparing your actual spend to where you should be based on the day of the month. For example, if you're 15 days into a 30-day month, you should have spent roughly 50% of your budget. If you've spent 70%, Budget Checker flags this as "pacing high" so you can adjust before overspending.
Which ad platforms does Budget Checker support?
Budget Checker supports Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and Reddit Ads. These are the most commonly used platforms for performance marketing.
How often does Budget Checker update spend data?
Budget Checker syncs with your ad platforms daily, pulling the latest spend data each morning. This ensures you have accurate, up-to-date information for your daily budget check without the lag of manual reporting.
Stop guessing where your budget stands
Get on the waitlist today. One daily check. Complete budget visibility.
No spam. Just launch updates and early access.